Here's where the hatchet was applied to the literal words used in Rick's speech.
The text of Rick Noriega's remarks to the TAB (courtesy of Kuff). I've bolded the sentence just before the quote R.G. used (or was fed) and a few lines after:
REMARKS OF THE HONORABLE RICK NORIEGA Texas Association of Broadcasters/Society of Broadcast Engineers Convention Thursday, August 9, 2007, 8:00 a.m. Renaissance Austin Hotel, Austin, Texas
Good morning. I want to thank you for inviting me here today. I am pleased to be here at the annual convention of the Texas Association of Broadcasters and the Society of Broadcast Engineers.
I am especially happy to participate in this Community Service Awards Breakfast sponsored by the Texas National Guard. As you know, I have been a member of the National Guard for over fifteen years. My service took on a new level of sacrifice when my unit was assigned to Afghanistan during 2004 and 2005. While I and thousands of my comrades spent that year in harm's way, our families and friends waited, hoped and prayed. It was local TV and radio stations that told our stories in compelling human terms.
As you know, the war in Afghanistan and in Iraq has placed an unprecedented strain on the Texas National Guard, and on National Guard units around the country. Many units came home briefly and then were sent back without adequate time for resupply and retraining. Meeting our manpower goals became more of a challenge. The Texas Association of Broadcasters partnered with the Texas National Guard by providing airtime and, in some cases, production assistance for our recruitment efforts through the Non-Commercial Sustaining Announcement, or NCSA, program. Thanks to the program, we have met our recruiting goals for the year in only nine months! This is a concrete example of the role and power of the news media in our lives.
Over the last twenty-five years, we have seen astonishing changes in how Americans get their news, from the rise of cable news networks to the arrival of talk radio to learning to breathe in the blogosphere. Although the role of broadcast news programs, both local and national, has changed, broadcasters like you are still the primary source of news for most Americans. As we enter an election year, your role in explaining the candidates, the issues and the stakes will be more important than ever. I want to share with you some thoughts about the role of the broadcast news media, especially at the local and state level, in our public life.
Last year, the Radio-Television News Directors Foundation did a study on the future of news. As part of the study, they surveyed over 1,000 Americans aged 18 and above in May of 2006 and asked them where they got their news. The biggest single source of news for American continues to be local TV newscasts. Over 65 percent of adults said they watch local TV news programs to get information about current events. This is more than double the percentage who say they get news from local newspapers or from national TV news programs. Radio also does very well, with almost 15 percent saying they get news from that source. That's more than the Internet.
Local radio and TV newscasts have broad audiences, transcending age, ethnicity, gender and education pigeonholes. For instance, almost three-quarters of all people aged 18-24 say they watch local TV news, the highest percentage of any age bracket. Among minorities, TV news viewership was at or about 70 percent. African Americans get significant amounts of current events information from radio. This is good news for radio and TV broadcasters, and affirms how important your journalistic mission remains.
The fact that more people get their news from local TV news than any other source is amazing, considering the multiplication of media I mentioned earlier. With options like 24-hour cable news, talk radio, the Internet and dozens of blogs, people have many more choices for getting information.
A big feature of these new media sources is narrow-casting - the ability to tailor information to specific target audiences. We see narrow-casting in marketing. Cable stations that cater to women, for instance, attract advertisers who want to target that market. When Amazon and Barnes and Noble send me an email, they aren't trying to sell me books; they want to sell me a book just like the one that I bought last month.
Narrow-casting has also crept into our politics. We've seen talk radio become an organizing tool for the diehard right, while liberals are credited with turning the blogosphere into a political weapon. Each of those media has its target demographic groups, and works them into an ideological lather while ignoring or belittling others. This, I believe, is damaging the political culture of this country. Let me give some examples of how narrow-casting poisons our public life.
We see it in the dominance of wedge issues in political campaigns. Instead of public conversations about the large issues that are really important - the war on terror, the future of Social Security, education and health care for working families - we get vitriolic tirades over wedge issues designed to inflame a political base and create divisions among people. Whole political campaigns are crafted around the trifecta of "gays, guns and God." For example, when John Cornyn went to the United States Senate occupy the seat once held Lyndon Johnson and John Tower, he promptly held hearings on flag burning. That's right, flag burning. Now, I hate to see our flag burned as much as the next guy, but does anyone here think there's an epidemic of flag-burning sweeping our land?
We see it in the increasing, and frustrating, partisanship in the Congress and our legislative bodies. I was first elected to the Texas House of Representatives in 1998. In the time that I have served, I have seen a complete transformation of how that body works. Former Speaker Pete Laney built consensus by starting in the center and reaching out across the political spectrum to get 76 votes. Now, current Speaker Tom Craddick starts on the extreme right and works toward the center until he finds the magic number. Under Laney's approach, 530,000 Texas children got health insurance through the CHIP program; under Craddick's approach, 160,000 of them lost it.
We see it in the micro-targeting of voters and constituencies. Instead of appealing to what Lincoln called "the better angels of our nature"‚¬ - our common values and ideals as a people - modern political campaigns collect marketing data and run statistical analyses to determine whether that Field and Stream subscriber next door is likely to vote for Fred Thompson, or whether that NPR-listening woman across the street is voting for Hillary Clinton.
We do all this slicing and dicing of our issues, our politics, and our constituents, and then we wonder why voters are turned off and disillusioned by the state of our democracy. Winston Churchill famously said that democracy is the worst form of government, except for all the others. And while we cannot make a better form of government than our democracy, we can make our democracy better.
After Hurricane Katrina devastated New Orleans in August of 2005, hundreds of thousands of people showed up on Houston's doorstep. I coordinated the relief efforts at the George R. Brown Convention Center, where we fed, clothed and sheltered over 7,000 people. Thousands of Houstonians, seeing the stark images of New Orleans underwater and evacuees under duress, donated their time to help out at the convention center and other sites. Thousands more donated food, blankets, clothes and cash to the relief effort.
The events of that September played a big role in my decision to explore a run for the United States Senate. I saw the generosity of my fellow Texans, once they were called to step outside of themselves and participate in their larger community. I saw their genuine enjoyment of and even eagerness for that opportunity. I have seen the effect of our narrow-cast culture on our society and I know I can make a difference. I want to call all Texans to a renewed sense of unity and purpose.
My parents raised me to believe that service to my community was not just a duty but a privilege. That is why, angered by televised images of the hostages in Tehran, I joined our armed forces over 20 years ago and continue to serve in it. That is why I ran for and was elected to the Texas House. And that is why I am exploring a candidacy for the U.S. Senate.
I believe that "broadcasting" - in the largest sense of the word - is an antidote to the divisive effects on narrow-casting. I believe that, as broadcasters, you have a unique opportunity - and responsibility - to inform, educate and even inspire our fellow citizens to participate more fully in our civic life.
You're doing some good things. Most local TV and radio stations cover state and local politics, and some devote considerable resources to doing so. Over the last decade, TAB members have sponsored almost 14,000 political debates and forums, offering Texans the opportunity to see and hear their candidates in real time, away from scripted media events and staged campaign rallies. I hope that trend will continue and even increase over the next fifteen months.
But the media is also guilty of trivializing public discourse. Complex issues like health care for children and immigration are too often reduced to "he said, she said" sound bites. Political campaigns are covered as horse races and slugfests, with little analysis of the differences among the candidates' platforms and their implications for real, live voters. And the most important political and electoral news of the day can be completely swallowed up by the latest Brangelina sighting.
Let's see more in-depth pieces about important issues. Let's see more candidate forums and debates, with opportunities to explore differing positions on the issues in depth. Let's see more coverage of the real-life impacts of political decisions on our fellow Texans.
Our democracy can only function with a curious, well-informed citizenry that feels an ownership stake in society. Throughout history, democracies have created a space where people can get together, exchange information, debate issues and make decisions for the good of the community. In ancient Greece, the Agora was the place set aside for the community. In colonial New England, many towns were laid out with a village commons, an area that belonged to no one and to everyone in the community. In our modern world, broadcast radio and TV play these important roles. I salute you on the work you already do and challenge you to do even better as we enter the next exciting year for our communities, our state and our nation.
Boy, what a difference a few sentence make. Turning a call for an end to wedging and a strengthening of public discourse to unite people into a chance to wedge Rick from his base and continue the sort of inflammatory debate that Mikal Watts displayed in that ill-advised letter.
Wonder if it was R.G. or Jason who decided to play the out of context game?
Look, it was clumsy wording and gave Jason his opening to pretend night was day and a netroots candidate was really not one. We're likely to be in for a lot more of these tests. Watts offers a brittle candidacy of pseudo-Republican talking points and a self-funder's deep pockets. If that was all it took to be elected in Texas, we'd have re-elected Gov Tony Sanchez last year.
So they'll be trying to distract us, and smear Rick, all the while decrying the nasty mudflinging they're surreptitiously taking part in by whisper campaigns and working the traditional media "refs" to get as much false equivalency into print as they can.
Does that seem like a candidate who doesn't have a positive view of blogs and bloggers?
The Noriega campaign and the bloggers who are supporting Rick need to tighten up our communication loops so we minimize the opportunities our opposition-either in the primary or the upcoming general election-have to throw us into disarray.
Upon reflection, this gambit shows that the Watts campaign is a bit desperate to wedge Rick's campaign from his broadbased on-line support. Howie Klein explained how Rick got the attention of Blue America:
All in all, this is an opportunity to see if the Texroots can stand strong with a solid candidate and move forward, or if we'll be bamboozled and stampeded like, well, traditional media has a tendency to do.
